Created in conjunction with Callaway Digital Arts, the app was made specifically for the iPad and is available for $7.99 from the App Store on iPad or at www.itunes.com/appstore.
From the short demo on MarthaStewart.com the app looks gorgeous and smartly designed: Its innovative "search cookie wheel," for instance, allows you to "mix and match types and flavors until you find just the right cookie." The app contains other nifty time-saving tools and tips, including how-to videos featuring Martha. And needless to say there are plenty of tempting photographs of cookies. See below for full feature set.
I suppose my only gripe is that I can't test it out because I don't have an iPad or iPhone, but I completely understand why this would be an iPad specific app: It wouldn't be proper to view these cookies on anything less than a 9.7-inch display.
Features of the app include:
- A "cookie runway" that allows users to search through all of the app's 50+ recipes
- An innovative roulette-wheel-style recipe finder that lets users search by type and flavor
- Shopping lists that can be emailed
- Ability to share favorite cookies via email, Facebook, or Twitter
- Sumptuous photographs of all kinds of cookies
- Timers, tips and techniques
- 11 easy-to-follow "how-to" videos
- A glossary of tools for mixing, baking and decorating
- Links directly to macys.com, where users can purchase necessary equipment and more
