Monday, November 1, 2010

Martha Stewart unveils cookie app for iPad

Martha has answered the dreams of technologically savvy baking enthusiasts today with her new app for the iPad, "Martha Stewart Makes Cookies."

Created in conjunction with Callaway Digital Arts, the app was made specifically for the iPad and is available for $7.99 from the App Store on iPad or at www.itunes.com/appstore

From the short demo on MarthaStewart.com the app looks gorgeous and smartly designed: Its innovative "search cookie wheel," for instance, allows you to "mix and match types and flavors until you find just the right cookie."  The app contains other nifty time-saving tools and tips, including how-to videos featuring Martha.  And needless to say there are plenty of tempting photographs of cookies.  See below for full feature set.


I suppose my only gripe is that I can't test it out because I don't have an iPad or iPhone, but I completely understand why this would be an iPad specific app: It wouldn't be proper to view these cookies on anything less than a 9.7-inch display.

Features of the app include:
  • A "cookie runway" that allows users to search through all of the app's 50+ recipes
  • An innovative roulette-wheel-style recipe finder that lets users search by type and flavor 
  • Shopping lists that can be emailed 
  • Ability to share favorite cookies via email, Facebook, or Twitter
  • Sumptuous photographs of all kinds of cookies
  • Timers, tips and techniques 
  • 11 easy-to-follow "how-to" videos
  • A glossary of tools for mixing, baking and decorating
  • Links directly to macys.com, where users can purchase necessary equipment and more
Read full press release here.

2 comments:

Unknown said...

I love Martha... but also hate her because she won't adopt me or be my BFF.

Anonymous said...

Cookies one of the best parts of the holiday season! Thanks for the info!