Craft Beers: Faring Well Despite Tightening Budgets and Questionable Tastes

After reading about the Americanization of hummus, Friendly's Grilled Cheese BurgerMelt, and the Runaway General's beer of choice (Bud Light Lime), I was feeling pretty disheartened by American taste. So I was delightfully surprised to hear that, despite an overall drop in beer consumption and sales, many consumers are willing to pay more for higher quality craft beers.

NPR's Morning Edition reports that sales of craft beer, produced by small, independent microbreweries, are up by 10%.  This, at a time when many are cutting back on their bar tabs.

Photo from NPR.com

An assistant manager at a Maine microbrewery interviewed for the piece sums up the appeal in a nut shell:

"People realize that it's good flavor, and they want the more sophisticated flavor. And everyone's palate has just gotten better.  Plus it's a higher alcohol content, so people get a buzz on quicker too. So I think that's part of it too."

Listen to the full piece below.

And to round out this post, I leave you with a list of the Best Beers to Sip Outside from the Kichn, many of which are craft beers.  Enjoy!