Photo from Gothamist
Passed by this dizzying advertising feat this past weekend; which I just found out is cause for the grand opening of "Pop-Tarts World," a 3,000 square foot homage to the processed (dare I say it) breakfast "pastry."
Gothamist tells us that among other things, attractions include "an hourly light show that simulates the look of frosting" (um, what?) "a create-your-own-variety-pack vending machine, and Pop-Tarts Sushi, which consists of three kinds of Pop-Tarts minced and then wrapped in a fruit roll-up."
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| Pop-Tarts "sushi," (they even look utterly disgusting) |
As far as food offerings go, the Times reports that:
The menu includes the Fluffer Butter, marshmallow spread sandwiched between two Pop-Tarts frosted fudge pastries; the Sticky Cinna Munchies, cinnamon rolls topped with cream-cheese icing and chunks of Pop-Tarts cinnamon-roll variety; and Ants on a Log?, which is celery, peanut butter and chunks of the Wild Grape version.
Not to knock on pop-tarts fans or anything, (if you were one of those kids growing up, well, hopefully you've branched out to other breakfast offerings...but I can see how this would be exciting in a nostalgic way); but let's face it, this is targeting kids--one out of every three of which are now overweight or obese in this country. I can deal with the Hersheys and M&Ms stores in Times Square, but this is where I draw the line.
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