Though up until this point I've managed to insulate myself from Manhattan's obsession with glorified frozen yogurt, Pinkberry's 2 for 1 deal just may break me down.
When I first moved to the city, I remember feeling slightly taken aback by the number of Pinkberry's I came across--not to mention all of its various copycats. From Red Mango and WildBerry to Yorganic and Yolato, this new wave of frozen yogurt franchises--with their endless penchant for portmanteau--seems to have done to the gourmet dessert market what Starbucks has done to coffee.
But I guess the overwhelming support for Pinkberry and the like shouldn't surprise me; in a city filled with the weight-conscious and health-obsessed, anything that's non-fat and non-sugared yet manages to still taste halfway decent is likely to be embraced.
So why haven't I joined in the frozen yogurt fanfare? It's not the concept I have a problem with--although, if I'm really craving something sweet, I'm more inclined to share a pint of Ben & Jerry's with Gus once every blue moon rather than buy a pricey cup of "green tea" flavored dairy paste that barely passes muster as yogurt.
Ok, maybe I do have a slight problem with the concept. But, on some level, I do understand the desire for a reasonably healthy (though admittedly, less enjoyable) dessert. Perhaps it's a knee-jerk reaction to cast off anything that's wildy popular, or maybe it was the dissapointment in finding out that these frozen yogurt places only offer a wimpy 2 or 3 flavors.
Though I have yet to pinpoint the issue, I am open to trying a cup to see what it's all about. And the coupon may just push me to be so adventurous. What are my readers' feelings about the frozen yogurt phenomenon? Are you a Pinkberry lover or hater?
2 comments:
I have never tried it either. I'm a real ice cream girl all the way. Preferably, Half Baked. But this coupon is tempting. Let's try it.
They call it it Moxiberry out here and there is one around the corner. I think there is a good chance I'll never go in. I don't hate on it but it just doesn't do it for me. A chocolate Blizzard with peanut butter cups from DQ though. That's a different story.
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